The UK's Marks and Spencer has a new slim-fit underwear line. And it's all about the Rob look!
Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.
Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed "their pants no longer provide adequate support", one in four UK men still wear M&S pants, according to the retailer.
The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger audience and to sex-up its underwear range. "Over the last three years we've seen an increase in the popularity of hipsters," says Richard Beale, head of merchandising. "The new range is designed to appeal to a younger, fashion-savvy customer."
Read the rest. The underwear will hit stores this fall. Our question, is how does Rob feel about this?..
Photo: Ten Gossip.com