Via the Hollywood Reporter:
While Color is exclusive to mobile devices, aggregated content from the premiere will be made available online for the first time at www.color.com/waterforelephants to further engagement. The website will launch with a never-before-seen clip from the film at 1 p.m. PT on Sunday.
Read how the Color app works, and how it will enhance your premiere watching experience. MTV and PopSugar will both be broadcasting live from the carpet, and make sure to follow us on twitter so you don't miss a thing!
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