The Dior international press office in Paris explained to The Hollywood Reporter Wednesday morning that the so-called "reports" were just rumors and that no contract has been signed. They had no further comments.
Calls to Pattinson's camp went unanswered.
Read the rest.
Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.
"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.
Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.
That got us thinking, what will the campaign look like? - here are some of the examples with other stars.
From what we've seen so far, Rob can carry Dior like no other ;) so excited to see the gorgeous pictures/ads that no doubt will come out of this pairing. Congratulations Rob!
UPDATE: Grazia has more details.. Moulin Rouge inspired!
We've just heard from a reliable source that Robert is shooting the Dior campaign in London any day now (eyes peeled, ladies!). We also know it’s set to be a Moulin Rouge-style shoot in black and white. Appaz, Rob had no less than three offers on the table but chose Dior because it’s ‘classic and timeless’.