Dior Reveals First Pictures Of Campaign With Rob

UPDATE 6/27: More new pictures of Rob in a Dior Homme fragrance booklet.

UPDATE 6/25: Marc Malkin has the details on the model that Rob is kissing in the ad. READ MORE.

UPDATE 6/23: New image/better quality one of the previous new pic.

UPDATE 6/22: New video shows a new still with Rob. Click on image to watch. 

UPDATE 6/20: The waiting is going to KILL us.. new pic. (via)

UPDATE 6/18: New pics from the Dior ad (via).

 

 

 

 

It's official!

@Dior: Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob

Click for HQ

Dior Mag:

Last night, in Los Angeles, Dior revealed the new face of it's leading men's perfume, Dior Homme. A heartthrob actor with a dazzling career that parallels the trajectory of the legendary fragance, who is the man behind the scent?He's returned from Australia where he was filming the new David Michod movie with Guy Pierce, The Rover . And will soon kick off shooting David Cronenberg's Maps to the Stars alongside John Cusack and Julianne Moore. And then it will be the turn of Hold On To Me , from James Marsh. Any ideas? Previously, he was in Cosmopolis and Water For Elephants . Cinephiles should have already guessed... And his first role? Cedric Diggory in the fourth installment of the Harry Potter series. Getting warm? And then... Well then, of course, came the unforgettable Twilight saga. There can be no doubt remaining, and you've guessed it: Robert Pattinson will embody the new Dior man, the new Dior Homme.

After party invite

You can read more on the official announcement at Marie Claire // Vogue. 

The waiting is finally over. Dior held a press conference Tuesday to release the first pictures of their campaign involving Rob.

The tweets from there gave us a bit more info on what's to come:

@Whybee1: Tonite at 7PM, press-conference with Rob Pattinson. Countdown : 48 hrs to the face2face interview !


@mariateam: #Dior and #RobertPattinson what a combo for tonite...

@mariateam: We ready tumblr lovers the #Dior ad w #RobertPattinson is really sexy

@mariateam: #RobertPattinson is in front of me talking he is nice, cute, sweet and saying that loves the smell of London

@mariateam: "As an actor you are in your own" #RobertPattinson


@mariateamHaving dinner w #RobertPattinson. Really cool


@Whybee1 Rob said:

@Whybee1: Whole Lotta Rob? Rob Lotta Love? Zep song is Romain Gavras' new Dior Homme fragrance film score. LISTEN TO THE SONG HERE.

The campaign is reportedly being released in September:

American photographer Nan Goldin and French director Romain Gavrais shot the campaigns starring Pattinson, Dior said, noting they are to be broadcast in Europe excluding the U.K. and Asia, excluding China and Japan.

(..) According to Dior, the print campaign will break from Sept. 1 in a range of magazine titles for women and men, along with daily newspapers.

The television commercial, shot largely in New York, is to debut the same month in 60-second and 80-second lengths.

Read all the details. So excited for Rob! 

@yvesching: Mother having fun with #robertpattinson at #beverlyhills #LA #twilight #businesstrip

‏@mariateam10h: #RobertPattinson said he loves his 2 dogs.. more in my interview... I will keep you posted

@ninaverdelli @support_rob27 I loved the AD. honestly it's one if the best I've ever seen. It's like a piece of art. #DiorRob

NualaSantini #RobertPattinson interview in #LA for #MarieClaireItalia : his skin looked so incredibly silky! #DiorRob

More details and pics as we get them!